Sistem Informasi Manajemen Hubungan Pelanggan pada PT Quinsha Trans Jaya
DOI:
https://doi.org/10.62951/bridge.v3i2.396Keywords:
Systems, Information, Management, Relationships, CustomersAbstract
Increasingly fierce business competition forces companies to look for innovations and strategies to maintain customer satisfaction and trust. PT Quinsha Trans Jaya, a tourism transportation services company, faced problems in providing service information and collecting customer feedback. To overcome this, a website-based customer relationship management system is needed. This system is expected to improve operational performance, facilitate purchases, and provide complete information to customers. The development of the system uses the Rational Unified Process (RUP) method and aims to help PT Quinsha Trans Jaya retain and attract new customers. The customer relationship management information system built will focus on service transactions through the website. Then this system has information features related to rentals and purchases as well as available promotions. There is also a reward feature, feedback from customers that helps companies increase customer loyalty.
Downloads
References
A. S., Rosa dan Shalahuddin, M. (2014). Rekayasa Perangkat Lunak: Terstruktur dan Berorientasi Objek. Informatika Bandung.
Abdulloh, R. (2016). Easy & Simple - Web Programming. Elex Media Komputindo.
Asraini, D. (2019). Pengaruh Customer Relationship Management Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Pt. Nusantara Surya Sakti Sumbawa. Jurnal Manajemen dan Bisnis, 2(1). https://doi.org/10.37673/jmb.v2i1.283
Fadli, Z. (2024). Pengantar Sistem Informasi Manajemen. Tri Edukasi Ilmiah.
Hakim, A. A., Pratama, S., & S, F. P. (2019). Sistem Informasi Manajemen Hubungan Pelanggan Berbasis Web Pada PT. Arya Media Tour & Travel. JATISI (Jurnal Teknik Informatika dan Sistem Informasi), 5(2), 123–136. https://doi.org/10.35957/jatisi.v5i2.142
Hartono, B. (2021). Cara Mudah dan Cepat Belajar Pengembangan Sistem Informasi. In Penerbit Yayasan Prima Agus Teknik. https://penerbit.stekom.ac.id/index.php/yayasanpat/article/view/256
Hutahaean, J. (2015). Konsep Sistem Infromasi. In Jurnal Administrasi Pendidikan (Vol. 3). https://ejournal.upi.edu/index.php/JAPSPs/article/viewFile/6095/4116
I Putu Agus Eka Pratama, S.T., M. . (2019). Customer Relationship Management (CRM) : Teori dan Praktek Berbasis Open Source. Informatika.
Lais, N. (2024). Sistem Informasi Manajemen Hubungan Pelanggan Pada PT Ayek Selangis Corp Palembang. 115–123.
Munawir Sulistyawati, U. S. (2024). Membangun Keunggulan Kompetitif melalui Platform E- Commerce : Studi Kasus Tokopedia Abstrak. 1(1), 43–55. https://journal.stmiki.ac.id/index.php/jmt/article/view/776/558
Whitten, J. L., & Bentley, L. D. (2007). System Analysis &Design Methods.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Bridge : Jurnal publikasi Sistem Informasi dan Telekomunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
