Analisis Pengukuran Kualitas Produk Terhadap Aplikasi Shopee Menggunakan Metode Kuantitatif

Omar Da’i Fananda; Tata Sutabri

doi:10.62951/router.v2i4.296

Analisis Pengukuran Kualitas Produk Terhadap Aplikasi Shopee Menggunakan Metode Kuantitatif

Authors

Omar Da’i Fananda Universitas Bina Darma
Tata Sutabri Universitas Bina Darma

DOI:

https://doi.org/10.62951/router.v2i4.296

Keywords:

Quality, Products, Purchases, Shopee

Abstract

This study aims to analyze the effect of product quality on purchasing decisions on the Shopee application. With the increasing use of e-commerce platforms, understanding the factors that influence consumer satisfaction and decisions is very important. The method used in this study is a quantitative approach with a descriptive design. The study population consisted of Shopee users who had made purchases, with a sample of 300 respondents taken through a purposive sampling technique. Data were collected using a questionnaire consisting of questions about product quality, reviews, prices, and purchasing decisions. Data analysis was carried out using multiple regression to test the relationship between independent and dependent variables. The results showed that product quality had a positive and significant effect on purchasing decisions, with a T-statistics value of 6.154. In addition, the promotion variable also contributed significantly to purchasing decisions. These findings indicate that improving product quality can increase consumer purchasing interest and purchasing decisions on Shopee. This study suggests that Shopee focus on improving product quality and promotional strategies to attract more customers and increase user satisfaction.

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Published

2024-11-28

How to Cite

Omar Da’i Fananda, & Tata Sutabri. (2024). Analisis Pengukuran Kualitas Produk Terhadap Aplikasi Shopee Menggunakan Metode Kuantitatif. Router : Jurnal Teknik Informatika Dan Terapan, 2(4), 152–156. https://doi.org/10.62951/router.v2i4.296