Sistem Informasi Pemilihan Marketing Berprestasi Berbasis Multiuser Dengan Metode Simple Additive Wighting (SAW)

Abstract

The Simple Additive Weighting method is used to create an information system that can provide recommendations as the right decision-making method. This method is suitable for the decision-making process because it can determine the weight value for each attribute, then proceed with a ranking process that will select the best alternative from a number of the best alternatives. In addition, the advantage of the Simple Additive Weighting model compared to other decision-making models lies in its ability to make a more precise assessment because it is based on predetermined criteria values ​​and preference weights. The total change in value generated by the Simple Additive Weighting method is very relevant for solving decision-making problems.